If you’ve been watching American Idol this seacrestson, you’ve probably noticed the constant product placement. Each week, the judges have big red Coke cups, which always have the logo turned toward the camera.

Today, the product placement and cross-promotion just got ridiculous. Wednesday is the “results” show, in which they take 30 minutes (is it an hour? I hope not) to tell you who’s getting booted off. They started today’s show with a little “What the contestants have been up to” montage. It turns out that Fox has treated the contestants to a preview of its forthcoming Ice Age 2.

They then showed clips from the movie and had the contestants name their favorite characters. It was obviously nothing more than shameless cross-promotion for another Fox product, and the contestants just had to smile and say nice things about the movie. If you ask me, it’s kind of stupid to have adults (other than film critics) going on and on about how they enjoyed a kids’ movie that they are obviously being told to endorse.

Then there’s the Ford commercials, in which the entire cast of contestants walks around and makes tiny Ford cars look cool.

But William Hung in the ice cream commercial? Awesome.