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Racist Ringtone Ad

Posted by Justin under Culture of Geekdom View recent posts with the tag Culture of Geekdom on Technorati Spamfight View recent posts with the tag Spamfight on Technorati 

Brought to you by the bastards at OnlineRewardCenter.com…the most offensive Flash ad I have ever seen:

Shoot the gangster ad

Yes, you’re reading that correctly. A black man is moving back and forth across the banner while you aim a bull’s-eye at him and click to shoot. Apparently we’re supposed to agree that he is a gangster because he is:

a) black

b) not wearing a shirt

c) wearing a headband

d) moving back and forth with an intense look on his face

This is a new low in advertising. I would almost rather have malware autoinstaller popups.

No Responses to “Racist Ringtone Ad”


That does appear to be fitty, though I’m sure they would deny using his likeness.

Would they use a picture of a chubby trenchcoat-wearing Italian-American gangster? No. If anyone sees such an ad, send me a screenshot and I’ll retract my statement.

The ad is effective because it plays on people’s stereotypes. White people are scared of urban black males, and the ad offers a sense of power to the white kids who click on it. So yes, it does boil down to race, and this is a racist ad.

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