This is very bad news. WordPress.org, run by Matt Mullenweg, has been found to have held about 168,000 spam pages for the purpose of generating Google ad revenue. Waxy explains:
Wordpress is a very popular open-source blogging software package, with a great official website maintained by Matt Mullenweg, its founding developer. I discovered last week that since early February, he’s been quietly hosting at least 168,000 articles on their website. These articles are designed specifically to game the Google Adwords program, written by a third-party about high-cost advertising keywords like asbestos, mesothelioma, insurance, debt consolidation, diabetes, and mortgages. (Update: Google is actively removing every article from their results, but here’s a saved copy of the first page of results. You can still view about 25,000 results on Yahoo. Here’s an example of some results in MSN.)Why Wordpress? The Wordpress homepage has a very high Google Pagerank of 8/10, largely because every Wordpress-powered blog links to the Wordpress homepage by default. The high pagerank affects their ranking in Google search results, making context-sensitive Google ads very profitable. This, in turn, makes Wordpress very attractive to advertisers.
There are tons of comments (now closed), but this saddens me.
Matt says:
The articles hosted content thing was just a short-term experiment, an interesting idea (original and relevant Wikipedia-type content on the site) that was badly implemented. As an experiment it could have been conducted much better than it was. The content should have been more topical to WP issue, I should have kept up with the content that was going up, the links should have never had the overflow CSS, and I should have discussed it with more people. Each was a mistake and they combined badly — I’m very sorry. Originally I wanted to do a poll about it but I never got around to adding a polling add-on to bbPress and thus the poll never happened. In my mind there were more important things to spend time on (the 1.5 release, the plugin and theme directories, etc.) but I don’t offer that as an excuse. I didn’t give the ads much thought after the very beginning until about two weeks ago when I got a few emails about them. I did not know they had mesowhatever/asbestos content on them until Andy Baio messaged me.
Sounds like an unscrupulous advertising company pulled a fast one on Matt and sold him a deal that wasn’t what it seemed. I’ve had this happen before. Honest mistake. No hard feelings, Matt. You guys still rock.
